Where to advertise, how and when.

Sounds simple doesn’t it, advertise. But the question is about the most successful form of advertising to use.  Would you put a picture in the newspaper? Unless it is a free write up about your company, I would say No, especially if you want good quality, effective advertising.  Perhaps a picture in a magazine, this would look good but would probably cost a fortune.  How about online, firstly it looks good and secondly it is normally quite reasonably priced.

There are so many options from the three lines in the newspaper, a business card size ad in a magazine, a banner online, a free ad and so many more.  The important things to remember are – who is your target market?  What is most effective i.e. words, pictures, both, banner…. and when will you advertise.  The when is very important if you are advertising in the newspaper or magazine.

Once you have made up your mind which way to go then the ad or banner needs to be thought through carefully, it needs to be as effective as possible immediately.  It needs to get people thinking before they go onto the next page be it newspaper, magazine or online.

Once this is all clear and your ad is ready make the decision as to when.  Luckily with online marketing it is usual that an ad stays at least a month and is seen regularly depending upon the website on which it is placed.  Newspapers and magazines have to be thought about.

When advertising in a magazine in Mallorca it would not be recommended to go specifically for some of the summer months as this is when most residents, if they can, go away as it is so hot.  Best wait until the end of summer to advertise, this can also be said about the newspapers.  Again, much will depend upon your targeted market, research, research and research again.

AdsMallorca, advertises businesses in Mallorca and offers the residents many different things from Free Ads to a map of Mallorca and much in between.  The offers will be expanding over the following months as the website grows, to give the residents and those people wishing to come to Mallorca as much information and advice as is possible.

The Benefits of Consistent Advertising!

Consistent advertising means you make more sales. Advertising does work, businesses that succeed are those that are strong, steady advertisers.  The most successful businesses are aggressive and consistent advertisers, they also diversify with their advertising, not putting all their ‘eggs in one basket’.

Whether you believe it or not there is always business to generate, but you need to advertise the fact that you are there.  Look out for good value for money advertising. This means your doors are open, even the slowest of days are still producing sales.  As long as you are in business you have overheads to meet, new people to reach and the only way to do this is to advertise to generate customers now and in the future.

You will find, unfortunately, when you do not advertise, in any normal, competitive, market, regardless of the economic situation that rumours will fly around and assumptions made about your business or lack of it!!! By advertising you are making a point, correcting any misleading gossip and showing clients old and new that you are in business to stay.

Do not make the mistake of not advertising because of the economic situation, this will accentuate where you are and how your business is.  You do not have to spend hundreds of euros on advertising, look around, find something that is value for money, that you can afford and make sure you are visible in the market place, that is what is important.

If you live in Mallorca and need to advertise your business then give AdsMallorca a try, you really have little to lose and an awful lot to gain.  With now over 150 page 1′s on Google, AdsMallorca is out there online where most people nowadays are looking – it is simpler, quicker and easier for people to make contact online so you need an online presence!