Short one today!!

Am getting ready for an email campaign offering my potential customers a real bargain. Hopefully, anyone living in Mallorca who reads this is on my email list as I am offering a real advertising bargain. Just right for this very hot August on Mallorca.
Got to get my advertising campaign ready for the morning so I will finish now and may all of those who wish it receive my email in their Inbox tomorrow!!

I can’t do this anymore! It is so boring!

Ok I cannot write another thing about advertising today, it is so boring.  I realise that everyone needs to advertise and I have created the perfect place for them to do this if they live in Mallorca or want to advertise to those people living there.  So my thinking was, create a blog relevant to my website and it will bring it all together.  I have to say it has done and I have page one ads on google in fact because of this fabulous blog I have sometimes had two to four ads on google page one, from my website and from this blog.  So in one way I suppose I am doing the right thing but I am going to have to think of a far less boring way to do it.

Being the sort of person who, although extremely well organized, has a head like a sieve, it is quite difficult to have a plan of action i.e. make decisions about the sort of topic I should write about from day to day.  Well, you know what I mean, decide on a Monday, which I did do, to advertise those who advertise on my website, and yesterday I nearly forgot so you see I have to plan my way around things so that it gets done a little more haphazardly, but it gets done and I don’t think I have missed my deadline again.

So what have I been writing about over the past month and a half?  Advertising, advertising and advertising again. Why have I been writing about this?  Because (and you really shouldn’t start a sentence with that) my website is an opportunity for businesses to advertise online and get the best value for money in Mallorca.  I have so many page one ads on Google it blows my mind, but still they hover on the side waiting to see which way AdsMallorca is going.  Well as I am now up with the big boys – the well established advertising agencies in Mallorca – that is exactly where I am staying – so Mallorca get ready to advertise where you are going to be seen and that is AdsMallorca.

If you haven’t seen it yet take a look at http://www.adsmallorca.com and let me know what you think and tomorrow – instead of advertising talk – I will explain the concept behind the site and why it is the best in Mallorca.

If you don’t know where Mallorca is – it is just off the east coast of Spain in the Mediterranean although with the world press reporting the recent bombing here I am sure most people will know now where it is.

Where to advertise, how and when.

Sounds simple doesn’t it, advertise. But the question is about the most successful form of advertising to use.  Would you put a picture in the newspaper? Unless it is a free write up about your company, I would say No, especially if you want good quality, effective advertising.  Perhaps a picture in a magazine, this would look good but would probably cost a fortune.  How about online, firstly it looks good and secondly it is normally quite reasonably priced.

There are so many options from the three lines in the newspaper, a business card size ad in a magazine, a banner online, a free ad and so many more.  The important things to remember are – who is your target market?  What is most effective i.e. words, pictures, both, banner…. and when will you advertise.  The when is very important if you are advertising in the newspaper or magazine.

Once you have made up your mind which way to go then the ad or banner needs to be thought through carefully, it needs to be as effective as possible immediately.  It needs to get people thinking before they go onto the next page be it newspaper, magazine or online.

Once this is all clear and your ad is ready make the decision as to when.  Luckily with online marketing it is usual that an ad stays at least a month and is seen regularly depending upon the website on which it is placed.  Newspapers and magazines have to be thought about.

When advertising in a magazine in Mallorca it would not be recommended to go specifically for some of the summer months as this is when most residents, if they can, go away as it is so hot.  Best wait until the end of summer to advertise, this can also be said about the newspapers.  Again, much will depend upon your targeted market, research, research and research again.

AdsMallorca, advertises businesses in Mallorca and offers the residents many different things from Free Ads to a map of Mallorca and much in between.  The offers will be expanding over the following months as the website grows, to give the residents and those people wishing to come to Mallorca as much information and advice as is possible.