Where to advertise, how and when.

Sounds simple doesn’t it, advertise. But the question is about the most successful form of advertising to use.  Would you put a picture in the newspaper? Unless it is a free write up about your company, I would say No, especially if you want good quality, effective advertising.  Perhaps a picture in a magazine, this would look good but would probably cost a fortune.  How about online, firstly it looks good and secondly it is normally quite reasonably priced.

There are so many options from the three lines in the newspaper, a business card size ad in a magazine, a banner online, a free ad and so many more.  The important things to remember are – who is your target market?  What is most effective i.e. words, pictures, both, banner…. and when will you advertise.  The when is very important if you are advertising in the newspaper or magazine.

Once you have made up your mind which way to go then the ad or banner needs to be thought through carefully, it needs to be as effective as possible immediately.  It needs to get people thinking before they go onto the next page be it newspaper, magazine or online.

Once this is all clear and your ad is ready make the decision as to when.  Luckily with online marketing it is usual that an ad stays at least a month and is seen regularly depending upon the website on which it is placed.  Newspapers and magazines have to be thought about.

When advertising in a magazine in Mallorca it would not be recommended to go specifically for some of the summer months as this is when most residents, if they can, go away as it is so hot.  Best wait until the end of summer to advertise, this can also be said about the newspapers.  Again, much will depend upon your targeted market, research, research and research again.

AdsMallorca, advertises businesses in Mallorca and offers the residents many different things from Free Ads to a map of Mallorca and much in between.  The offers will be expanding over the following months as the website grows, to give the residents and those people wishing to come to Mallorca as much information and advice as is possible.

To advertise online or not in a sluggish economy!

 

Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their advertising budgets. A media study conducted by Yankelovich Partners and Harris Interactive showed that more than 85 percent of business executives felt that even during an enconomy such as we have right now advertising is extremely important.

By advertising during a sluggish economy you are staying at the top of buyer’s minds when it comes to buying, especially  where many are no longer advertising.  It is important to see companies advertising during these slow times so that people can feel more positive to those companies and their commitment to its products and services. In fact this is the time to build market share, when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, this is the time to invest in your business.”

The bottom line is if you are not communicating with potential customers when they are looking then you will not be a consideration when they decide to buy. This fundamental truth never changes, regardless of how the economy stands.

Interestingly there was a cross media study done by DoubleClick a leading provider of marketing tools for advertisers, direct marketers and Web publishers regarding online advertising.  Many businesses said that the reason they did not advertise online was because their customer was not online!!  However, it was found that the Internet is in fact a mainstream mass-market medium that businesses should be using to reach their customers, and since online advertising is less expensive than traditional print media, TV and direct mail, the online advertising channel makes more sense in a down economy.

Regardless of where you live you need to advertise, we have the advantage in Mallorca of being small enough that we have less competition than say companies trying to compete in the USA or even the UK – so online marketing here on the island is very, very effective. Being an island where many people are constantly travelling to and from Mallorca, where do these people who are travelling look when wanting information on Mallorca, perhaps they own a house here, have relative here, boats, whatever, they will use the internet, it is fast, effective and efficient and it is always  with them unlike magazines, newspapers etc.